Crystal Knows

Crystal is a pre-meeting intelligence platform giving business professionals the intelligence needed to prepare for important meetings.

our story

How Crystal Started

Headquartered in Nashville with premier investors like Salesforce, HubSpot, and Birchmere Ventures, Crystal (Crystal Knows) was founded in 2015 with the mission to provide personality data so people can understand themselves better and communicate more effectively with others.

Our software platform analyzes millions of online data points to accurately identify a person’s motivations, communication style, and other behavioral traits.

Since the launch of our product, hundreds of thousands of professionals around the world have relied on Crystal to help them communicate more effectively, write more persuasively, and build trust faster with new people. Crystal integrates with top sales and marketing platforms, including Salesforce and Hubspot; and is used by customers including Accenture, Google, and Microsoft.